Twitter Applications as Marketing Tools

Social media and marketing methods have become an important part business success. Business owners are finding that services like Twitter can help to get the message out about their companies, connect them to their customers and clients and bolster their bottom lines with a higher ROI.
With Twitter’s increasing popularity come hundreds of tools and applications to help manage one’s tweets. If you are using Twitter for business, there are many applications that can be used as effective marketing tools. Twitter applications allow you to track the links you share, schedule tweets, welcome new followers, organize and monitor your followers, offer coupons, the list goes on and on. We’ve sorted through the seemingly unending list of Twitter apps to bring you eighteen of our favorites.

TweetLater – Schedule tweets, track keywords, welcome new followers
TwitterContd – Gives you more than 140 characters, upload photos, shorten URLs
Tweepler – Organize your followers
Monitter – Monitor keywords on Twitter
TwitterMass – Enables you to connect and communicate with your target audience
TwitterToolbar – Giving you access to a variety of tools & resources
TwitThis – Add a TwitThis button to your website or blog so visitors can easily tweet about your company
TweetBurner – Track links you share
Trendistic – See the trending topics on Twitter
CoTweet – Platform that aids companies in reaching customers, multiple accounts and users
Twitoria – Reduce Twitter’s clutter by revealing friends that haven’t posted in a while or track down spammers
Twiggit – Updates your Twitter status with your latest Diggs
BubbleTweet – Add a video welcome to your Twitter page
Twitter Gallery – Free Twitter backgrounds and themes
TwitPic – Share photos on Twitter
twtQpon – Enhance your marketing by offering coupons to your followers
TwitterHawk – Targeted marketing that will find people tweeting about a chosen topic and location
TweetBeep – Keep track of conversations that mention you, your products, and your company

The Difference Between Spam and Marketing on Twitter

When we begin speaking in terms of marketing, invariably the question comes up, are my marketing efforts true marketing efforts or are some viewing them as spam?
Spam is about taking the choice away from someone and delivering them information about products and services without their permission. Spam comes in the way of unsolicited emails, junk mail and telemarketing. Spam leaves a bad taste in our mouths and for good reason. We have not asked to be inundated with the information that we find floods our inboxes these days.
Marketing when done responsibly can be fun and witty. Commercials that reach us emotionally are effective marketing tools. People who care about their audience take the time to consider their message and how it will reach others.
On Twitter we each have an option as to who we will follow. And one might suggest it is that choice that gives others the right to “spam”. Wrong. Spam is irresponsible and annoying. More will tune out than tune in.
Take time to consider your message and how it will connect with your followers. Are you sharing a valuable service, product or resource? Do you take the time to share on a personal level as well as sharing on a business level? Have you established a relationship with your followers? Is the information you are providing timely and appropriate?
If you can answer these questions with a yes answer then your message can effectively be considered marketing rather than spam. Your followers will welcome your post rather than turn away from it. Share your tweet with others and in turn respond in kind to their own messages and tweets. After all, marketing is all about the relationship and spam is about nothing more than the bottom line.

What Should You Be Tweeting About?

Many of us have taken on the social networks as marketing tools for our businesses. And in doing so, we have decided to use Twitter. Now we have accounts, at which we stare blankly.
What should we be tweeting about?
We have 140 characters to work with and while that seems easy, it can prove more difficult to provide a valuable post in 140 characters or less. We want to engage our audience, but the question then becomes how.
What should you be sharing with your followers? What is it that they want to see?

• They want great conversation. Give them a statement worth replying to. Reply in kind and open the lines of communication.
• They want to get to know the person behind the tweets. Give them the opportunity to get to know you, your personality, as well as your company and services.
• They want links to great sites, videos or information. If you find it relevant and useful, chances are someone else will appreciate the resource as well.
• They want a tweet worthy of sharing with their own followers. Whether that comes in the form of a particularly humorous quip or a great article you have read, give them something they can retweet.

While you want to engage your followers, they want to engage you as well. Don’t be afraid to jump in and get involved yourself. Join in on the conversations, thank a fellow Twitterer for sharing a resource you found helpful. Retweet their posts as well.
In any good relationship there is balance, give and take. Don’t ask anything of your audience that you are unwilling to give yourself. If you are afraid to take your social networking to the next level, don’t expect that others will find you approachable and worthy of their time and effort.

Give them what they want and what you will get in turn will be invaluable to you and your business.

Who to Follow on Twitter

Knowing who to follow on Twitter is important in your marketing efforts. You want to follow those who are of interest to you. You want to follow those who are of use to you and your business. Your hope is that they will in turn follow you back, if they aren’t already following you, thus opening up the lines of communication between your business and your audience.
There are several tools that can be used to make these efforts easier and more streamlined.

• Mr. Tweet – Show the influencers and followers you should follow and suggests you to enthusiastic users relevant to you.
• Just Tweet It – A user directory for Twitter organized by genre to allow for users to easily find other Twitter users to connect with.
• Retweet Rank – Retweetrank lets you find rank of any twitter user. With the rank, latest retweets of the user are shown and an RSS feed can also be grabbed for the same.
• Twellow – A directory of public Twitter accounts, with hundreds of categories and search features to help you find people who matter to you.
• TwitteRel – By using Twitterel.com you can make your life a lot more interesting, we thought of a way to connect to other twitter users who share the same interests as you do.
• Friend or Follow – Who are you following that’s not following you back? Who’s following you that you’re not following back?
• Twitoria – Twitoria is a web app that tidies up your Twitter friends list by revealing inactive friends that haven’t tweeted in a long time so you can unfollow them.
• Topify – Twitter application that improves Twitter’s email notification and allows to follow and reply to direct messages by email.
• Tweepler – A Twitter application that allows you to organize followers.
• Twimailer – Tired of shallow e-mails from Twitter when someone follows you? Want to know more about the people who are following you? Twimailer is a free service that delivers that information right to your inbox!
• TweeterTags – Get the most out of Twitter by finding the right people to share the conversation: Tweeter Tags makes it easy to declare your interests and find new, like-minded friends. Have a question you need answering? Find relevant people on Twitter to ask.

Reasons to Tweet about Your Business

If you’ve done any reading on Twitter marketing, you probably realize that tweeting can be an effective, cost-free or low-cost solution for marketing your business. All too often, however, we may be left wondering what to tweet about our businesses. We are under the mistaken impression that we simply have nothing worthy of sharing.

A good tweet can not only inform your followers about new developments in your company, but it can also educate, inform, or entertain them. Once you achieve visibility, both your company profile and your client prospect levels will rise. The word of mouth that can come from a particularly intelligent tweet or series of tweets can result in hundreds or thousands of dollars in free advertising.

If you provide tweets that appeal to your followers, you’ll gain credibility and be on your way to forming a valuable relationship. This can be very powerful from a marketing point of view.

If you’re looking for things to tweet about in relation to your business, consider some of these ideas. This is a list of 19 reasons to tweet about your business and help you get started today in utilizing this amazing promotional strategy for your business:

1. Starting a new business
2. Celebrating a company anniversary
3. Publishing of a new article or series of articles
4. Publishing of a new blog post related to your business
5. Publishing of a book or ebook
6. Promote a book signing
7. Receiving an award
8. Announcement a partnership
9. Promote a specific product, service, event, contest or fundraiser
10. Promote a product or service that is holiday themed
11. Promote a sale or holiday sale
12. Promote a campaign using your company products that promotes a cause or creates awareness about something important
13. Announce that you’re available to speak on particular subjects of interest
14. Promote a public appearance on television, radio or in person
15. Launching of a website or blog
16. Website or blog anniversary
17. Announce free information or resources are available
18. Sponsoring a workshop, seminar, conference or teleseminar
19. Announcement of a new strategic partnership or alliance

While there are many other reasons to tweet, these ideas should help you jump start your creativity.

Top 10 Reasons Why The Mom Market Rocks

Did you know that companies are spending billions of dollars every year marketing their products to Moms? If you’re in the Mom market yourself, you know you’re in the right place. If not, then why aren’t you?

Services like Mom PLR eBooks make it easy for you to tap into this market, too. Don’t worry, there’s plenty of room, as you’ll see in our Top 10 reasons why the Mom market rocks:

1. Moms make up a huge market. There are over 80 million Moms in the United States, with 1.4 million new Moms giving birth for the first time every year (US Census).

2. Moms send a lot of money. Moms spend $1.3 trillion every year (Marketing to Moms by Maria T. Bailey, 2002). Have I mentioned the Mom market is huge?

3. Moms make a lot of buying decisions for their homes and families. Moms account for about 50% of spending on consumer electronics, food, health and beauty aids, home furnishings, and clothing (MRI, 2004). If you’re still looking for products to promote to the Mommy market, let this guide you.

4. Moms are web savvy. About 70% of Moms surveyed say they use the Internet to research before buying products (Marketing to Moms, 2002).

5. Moms like to shop online. The majority of Moms say they buy products online (Marketing to Moms, 2002). I told you, you’re in the right place. Internet marketing is the way to go!

6. Moms read their Email. Moms check their Email messages all day long (Lucid Marketing & BSM Media). Whoever said Email marketing was dead, was wrong.

7. Moms take Email messages to heart. 71% of Moms say their buying decisions are influenced by Email messages (Lucid Marketing & BSM Media). Not only do Moms read your Emails, they act on them, too.

8. Moms make things go viral. 80% of Moms say they forward useful Emails to their friends (Lucid Marketing & BSM Media 2004). So make your Emails useful!

9. Moms buy, not only for their spouses/partners and children, but for their parents as well. Up to 40% of Moms reportedly are involved in purchases for their aging parents (Marketing to Moms Coalition, 2007). This is a wonderful insight – let’s remember that Moms are somebody’s children, too.

10. Moms rely on their communities or tribes. 64% of Moms say the recommendations of others influence purchases they make for their home (Marketing to Moms, 2002).

Moms are the chief financial officers of their homes (and many have their own businesses as well). They buy a lot of stuff, both online and offline. They rely on other people to make up their minds about what to buy, and they appreciate getting really useful information that makes their lives easier.

What’s the take-away lesson for marketers here? You better be marketing to Moms and you better be doing it properly. Moms are craving useful information – are you providing it? Moms PLR eBooks can help you give Moms the content that they’re looking for online. You’ll get high-quality content written just for Moms, to use in your websites, infoproducts, Emails and more. Use coupon code “momsrule” (without quotation marks) to get $10 off your first month of membership.

Give Moms content and products they love and they’ll spread the word for you. Moms ROCK!

Product Review: The Insider Secrets to Marketing Your Business on the Internet — VERSION 2008

By Derek Gehl and The Internet Marketing Center I’ve just finished reading the step-by-step guide considered by many to be the Internet marketing BIBLE — “The Insider Secrets to Marketing Your Business on the Internet VERSION 2008″… … And I have to tell you I’m completely blown away by the sheer volume of money-making information Derek Gehl has managed to pack in! “Insider Secrets” reveals the *exact* step-by-step formula the Internet Marketing Center (of which Derek is the CEO) has used to grow a $25 investment to over $60,000,000 in online sales. And it’s hot off the presses after being updated for 2008 with the very latest cutting-edge strategies for profiting online! In TWO 8″ x 11″ full color binders containing 800+ pages, broken down into 64 lessons, this system is packed FULL of: Step-by-step Internet marketing strategies for both Internet newbies AND experienced website owners Action Plans at the end of every lesson telling you the EXACT steps you need to take next In-depth case studies of successful e-business owners (like inner city kid Jermaine G., who raked in over $800,000 last year teaching people how to play the piano online!) I’m really impressed by the combination of basic AND advanced website profit strategies Derek has poured into “Insider Secrets”… … So if you’re a total Internet newbie, you’ll learn how to transform your hobbies and passions into a lucrative online business you can grow from scratch! And if you already have an Internet business, the advanced sections of this system will show you how you can send your online profits through the ceiling! After testing out a handful of the strategies myself, I was left speechless by how effective — and profitable — each one was… In “Insider Secrets VERSION 2008,” you’ll discover: FREE tools and resources you can use to easily build a website in less than a few hours – even if you have ZERO web design experience! How to develop a brand new product (for FREE!) in less than 2 weeks! The secrets to growing an opt-in list like crazy — even on websites that get almost NO traffic! Little-known, one-minute salescopy trick that can increase online sales by up to 714%… or more! How to recruit an ARMY of eager salespeople for zero money up front– you don’t pay them until they make a sale! The most lucrative, no-brainer product to sell on the Internet — how does 100% NET PROFIT sound? How to score a top ranking in the search engines and directories like Google, Yahoo!, AltaVista, ODP, AllTheWeb, Ask, and more!… And that’s barely scratching the surface! But Derek Gehl doesn’t stop there… He also throws in FIVE super bonuses — including 4 resource CDs and one DVD — with additional lessons, examples, interviews, and website reviews! I give Insider Secrets VERSION 2008 a perfect 10 out of 10 without hesitation. And the cool part is that you can take this step-by-step blueprint to online profits out for a test drive RISK FREE! To find out how, click here

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Do You Blog About All Things Health Related?

All Health Content Membership Review

All Health Content is a membership that provides members with monthly customizable private label content. The content can be used on websites, in newsletters, in information products and in other promotional materials. The content is targeted to individuals seeking healthier lifestyles or need support to maintain their existing healthy life choices.

Product Website: All Health Content

Membership Features:

- 30 new private label articles each month on topics about a variety of health topics.
- 10 monthly product reviews/profiles for health products.
- 10 healthy recipes each month.
- A 7-10 page report to be used as a give away, as part of a product for sale, etc.
- Suggested affiliate programs to monetize content.
- 2 guides to using PLR content including “Creative Ideas for Using PLR Content” and search engine guide and video.
- Access to members-only forum where you can ask questions and share advice about using private label content.

Perks:

- Membership is limited to 500 members to reduce competition.
- 30-day money-back guarantee.
- Membership can be cancelled any time.

Thoughts:

All Health Content contains a healthy dose of monthly content that will be useful for those selling health products and/or services. It’s also very useful for website owners who may sell products through affiliate programs and/or display ads for pay on their websites.

The type of content is varied (i.e. there are articles, product profiles, a report, recipes), so it makes it easy for website owners to offer a lot of valuable stuff to their readers. It also provides a variety of ways to generate traffic and leads for their main business.

Members are also able to make suggestions on content topics and if they happen to sell their own health product, they can submit that product for one of the monthly reviews.

How to Find Out More:
You can get further details and sign up at the All Health Content Membership

Do You Need Help Coming Up With Content For Your Marketing Blog?

All Marketing Content Membership Review

All Marketing Content is a membership that provides members with monthly customizable private label content. The content can be used on websites, in newsletters, in information products and in other promotional materials. The content is targeted to individuals who are in the business to business market. They may offer business to business services, offer marketing advice or sell products for businesses.

Product Website: All Marketing Content

Membership Features:

- 30 new private label articles each month on a variety of marketing-related topics. There is a focus on online marketing, but there are some offline marketing topics as well.
- 10 monthly product reviews/products for business to business products. Members with their own products are able to submit their products for review.
- 10 “How to Sheets” each month. These sheets offer step-by-step instructions for completing different marketing tasks, using different software programs, etc.
- A 7-10 page report to be used as a give away, as part of a product for sale, etc.
- Suggested affiliate programs to monetize content.
- 2 guides to using PLR content including “Creative Ideas for Using PLR Content” and search engine guide and video.
- Access to members-only forum for asking questions and sharing marketing tips.

Perks:

- Membership is limited to 500 members to reduce competition.
- 30-day money-back guarantee.
- Membership can be cancelled any time.

Thoughts:

All Marketing Content provides very useful marketing information that members can publish as is or edit as they see fit. They might add it their blogs, content sites, email newsletters or even include it as part of an information product they sell or give away.

Having all this content available makes it easy to put together a publishing plan and to keep content fresh. This in turn, makes it easier for website owners to engage their readers and grow their traffic as well.

How to Find Out More:
You can get further details and sign up at the All Marketing Content Membership

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