According to the WordPress.org counter, the latest version of WordPress has been downloaded 1,800,000 times. You can see the number increase moment by moment for yourself at http://wordpress.org/download/counter/. It’s proof that WordPress is fast becoming the website building tool of choice for ever growing numbers.
A year or so ago I had to tell my new clients about WordPress. Today, they’re coming to me asking about it. They’ve heard that WordPress is user friendly and easy to keep up dated and they want to know if it can work for their website needs. When a main street baker calls me up to ask if he should be using a WordPress blog, you know that word is getting out there.
In 2008 I created a membership program designed to teach others how to launch and run a blog design business to serve their local small business community. I believed then – and even more so now – that this is a niche crying out for more providers.
I named my program Blog Evangelists. The 12 month lesson plan teaches everything from market research to local branding to business management to teaching clients about using social media.
Sure, there are thousands of blog designers on the web – but small businesses love to work with their fellow local business owners. This is great news for anyone just about anywhere.
If you live in a small town, you may be the only blog designer around and have a ready market to serve. Even if there are other design providers, they probably don’t specialize in WordPress blogs and from my experience, most have very little awareness of social media – let alone try to teach their clients about it.
If you live in a large community, you can always choose to target a specific group within it. Perhaps you’ll become the go to guy for ‘old town merchants’ or you’ll specialize in serving solopreneur owned restaurants.
The idea is to position yourself so that your clientele feels certain that you are the perfect designer for them – no doubt about it. Even if there are hundreds of others who could do the job, they’ll prefer you just because.
The businesses in your neck of the woods quite literally need you to evangelize them. They need to hear the good news that having an effective web presence can be affordable and manageable. They need to learn about social media and how simple search engine optimization tactics that come easy with WordPress can help them rule local search pages.
You, with even a basic understanding of internet marketing tactics can be a huge asset to these small business owners – and with the training provided in Blog Evangelists, you’ll be armed and ready to help them achieve their web marketing goals. Attend the FREE Webinar on January 19, 2010 and get all the information.
About the Author:
Kelly McCausey is an experienced blog designer, internet marketer and creator of Blog Evangelists. From now until midnight on January 22, 2010, you can grab access to the entire Blog Evangelists course together with Lynette Chandler’s complete Blog Theme Bootcamp for one low price. http://www.blogevangelists.com

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